The New Landscape - Designing Purpose Driven Event Experiences for Gen Z

The landscape of experiential events is changing. Gen Y & Z don’t want what we as the boomers and X’ers have wanted for our events, so its stands to reason we can’t just keep doing the same thing, expecting a positive outcome. For events to resonate with Gen Z they can’t just be about visuals and watching, events need to be focused on substance, participation, and credibility.